News Group makes double measurement buy
The two firms will become a part of Salience Insight and continue to operate under their existing names.
Meanwhile, Giselle Bodie (pictured) has been appointed as CEO of Salience Insight.
She was previously COO for Europe at Kantar Media Intelligence and has served as managing director of Cision UK and Echo Research in the past.
News Group International president Mazen Nahawi said: “The new entity brings together three highly respected brands known for their rigorous and sophisticated approach to delivering business-critical insight to clients.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments