NEWS3 August 2012

News Group makes double measurement buy

M&A Middle East and Africa

UAE— News management company News Group International has created what it calls a “measurement powerhouse” through the acquisitions of local media analysis firm Report International and the social media and PR measurement agency KDPaine & Partners.

The two firms will become a part of Salience Insight and continue to operate under their existing names.

Meanwhile, Giselle Bodie (pictured) has been appointed as CEO of Salience Insight.

She was previously COO for Europe at Kantar Media Intelligence and has served as managing director of Cision UK and Echo Research in the past.

News Group International president Mazen Nahawi said: “The new entity brings together three highly respected brands known for their rigorous and sophisticated approach to delivering business-critical insight to clients.”