New research director joins Leapfrog

UK— Leapfrog Research & Planning has hired Amanda Souter as a research director to work across the brand, communications and media and health and wellbeing divisions.

Souter (pictured) has been in the advertising and research industries for almost 30 years and was the founder of New York-based research and brand consultancy A Pomegranate. She has also worked for JWT in the US and Saatchi & Saatchi in the US and UK.

Leapfrog’s client services director, Sarah Buckle, said: “At Leapfrog we pride ourselves in providing clients with a range of expertise and Amanda’s background and client experience complements this perfectly.”

The firm has also appointed Nicola Fenton as a research manager. Fenton was previously at Research International in Australia and will work in the health and wellbeing team.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts