NEWS16 February 2010

New research director joins Leapfrog

People UK

UK— Leapfrog Research & Planning has hired Amanda Souter as a research director to work across the brand, communications and media and health and wellbeing divisions.

Souter (pictured) has been in the advertising and research industries for almost 30 years and was the founder of New York-based research and brand consultancy A Pomegranate. She has also worked for JWT in the US and Saatchi & Saatchi in the US and UK.

Leapfrog’s client services director, Sarah Buckle, said: “At Leapfrog we pride ourselves in providing clients with a range of expertise and Amanda’s background and client experience complements this perfectly.”

The firm has also appointed Nicola Fenton as a research manager. Fenton was previously at Research International in Australia and will work in the health and wellbeing team.