NEWS21 November 2013

Outlook hires Amanda Souter as research director

People UK

UK — Outlook Research has appointed Amanda Souter as research director to work across key sectors of the business, including retail, financial services, media, utilities and brand research.


From the announcement:

Souter was previously head of qualitative research for Leapfrog and the RS Consulting Group. She helped with the transition of the business into the RS Consulting Group in 2012 and spearheaded qualitative methods innovation within the group.

She has around 30 years experience in the advertising and research industry and was the founder of New York-based research and brand consultancy A Pomegranate.

Diane Allard, founder and managing director of Outlook said: “Amanda has a wealth of experience across sectors and in methodological innovation and we are excited about bringing her skills and knowledge to broaden our offering.”