From the announcement:

Souter was previously head of qualitative research for Leapfrog and the RS Consulting Group. She helped with the transition of the business into the RS Consulting Group in 2012 and spearheaded qualitative methods innovation within the group.

She has around 30 years experience in the advertising and research industry and was the founder of New York-based research and brand consultancy A Pomegranate.

Diane Allard, founder and managing director of Outlook said: “Amanda has a wealth of experience across sectors and in methodological innovation and we are excited about bringing her skills and knowledge to broaden our offering.”