The panel, called Rival Audiences, uses AI features such as synthetic personas, digital twins and knowledge bases to support study design and interpretation.

Members of the panel are double opt-in verified and the panel uses Rival Group’s AI fraud detection system Survey Sentinel.

The panel engages members using a mobile-first conversational research format and brings together capabilities from across companies within Rival Group, such as panels from Angus Reid, the conversational research platform from Rival Technologies and study design from Reach3 Insights.

Jennifer Reid, co-chief executive at Rival Group, said: “We built Rival Audiences because the industry needed a panel where quality is protected at every stage and participants actually want to engage.”