Edelmann will also assume the legal role of managing director (Geschäftsführer), joining chief executive and co-founder Max Honig in the leadership team.

Edelmann joined Appinio four years ago, and as director of finance, has been responsible for building the company’s financial and legal foundation.

In his new role, he will oversee the company’s financial operations, business analytics and strategic planning, with a focus on translating financial insights into strategic decisions.

Chief executive Max Honig said Edelmann had been a “pivotal force” in the company’s success, adding: “His expertise in building a rock solid financial backbone is exactly what Appinio needs to continue our growth trajectory.”

Headquartered in Hamburg, Appinio operates in around 190 countries.