Nikki Dahlgren joins the Sydney team as a senior behavioural consultant; she was previously research director at Bread and Butter Research.

Natasha Xue joins the China team as a consultant. She worked as a researcher in R&D at L’Oreal and has a Masters in Psychology at Glasgow University. Lynette Xu also joins the China team as consultant from Ipsos UU.

In the UK, Andreea Balica joins the London team as a strategic consultant from The University of Chicago where she gained a BA in Economics. George Deane, who worked for Final Mile, the behavioural science consultancy based in Mumbai and has an MSc in Cognitive and Decision Sciences, also joins the London team.