NEWS1 July 2016

Neustar and Twitter extend tracking partnership to Spain

Europe Media Mobile News

SPAIN — Neustar MarketShare and Twitter have announced that they are now tracking the impact of social media on TV in Spain. 

TV and tablet use_crop

The two companies are evaluating how Twitter advertising, especially promoted tweets and promoted trends, can enhance an advertiser’s marketing mix. The research focuses specifically on how Twitter contributes as a second screen to traditional linear TV. Similar research has already been done by the companies in the UK, US, Canada, Brazil, France and Japan. 

“Marketers are constantly looking for ways to improve on their campaign spend," said Luis Chaves, vice president of EMEA strategy, Neustar MarketShare.

"By partnering with Neustar MarketShare, Twitter will be able to provide marketers with useful in-depth analytics information to help judge the impact their social platform has on TV campaigns and sales.”