Neustar and Twitter extend tracking partnership to Spain
The two companies are evaluating how Twitter advertising, especially promoted tweets and promoted trends, can enhance an advertiser’s marketing mix. The research focuses specifically on how Twitter contributes as a second screen to traditional linear TV. Similar research has already been done by the companies in the UK, US, Canada, Brazil, France and Japan.
“Marketers are constantly looking for ways to improve on their campaign spend," said Luis Chaves, vice president of EMEA strategy, Neustar MarketShare.
"By partnering with Neustar MarketShare, Twitter will be able to provide marketers with useful in-depth analytics information to help judge the impact their social platform has on TV campaigns and sales.”
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