He will be based at the neuromarketing agency’s main lab in Berkeley, California, and joins the firm from from the Scientific Learning Corporation, where he was co-founder and chief scientist.

Miller (pictured) has previously worked at the Rutgers University Center for Molecular and Behavioural Neuroscience.

He has “extensive” experience in brain-imaging methodologies such as electroencephalography, magnetoencephalography and functional magnetic resonance imaging, NeuroFocus said.

Through its NeuroLabs operations, NeuroFocus offers to set up neurological research labs at client sites. Miller replaces John Polich, the firm’s previous director of global NeuroLab operations.