He joins the firm from neuroscience agency Lucid Systems, where he was CEO. Before his time at Lucid he had spells at KPMG, The Concours Group and Stanford University.

AK Pradeep, founder and chief executive at NeuroFocus (pictured), said: “The breadth and depth of NeuroFocus offerings and our accelerating momentum both domestically and internationally call for bringing someone with his proven talents on board to lead our innovation team.

“His combination of business and consulting experience along with neuromarketing knowledge is an excellent fit for our company as we continue to open offices and neurolabs in the U.S. and across Europe, Asia, Latin America, and the Middle East.”