Netmums partners with Cint on panel of mothers

UK— Online parenting community Netmums has partnered with research software and services firm Cint to make its panel of 4,000 parents available through the latter’s respondent sourcing platform.

Netmums co-founder Sally Russell said: “This audience is highly prized by marketers, and through this collaboration, we are able to reward our members for providing their extremely useful opinion, which in turn helps brands to develop products and services to suit their needs.”

Cint already had access to some 46,000 mothers of babies through panel partnerships with the likes of Annabel Karmel, Bounty and Emma’s Diary. It also has an agreement with The Children’s Mutual.