Hoffmann joins from Brainjuicer where she was a research consultant and began her career at Hall & Partners seven years ago while Wang is an anthropologist trained by the LSE specialising in ethnographical research with extensive experience in using online communities, groups, depths and social media research, particularly in China.

Director of Research at Netfluential Karen Wise said: “The addition of Chih and Agnieszka will enable Netfluential to further expand its services and offer greater depths of analysis in key global markets so important to current and future clients.”