UK— Cello Group has appointed Face CEO Andrew Needham (pictured) to the board of its Tangible business division.

His new role will give him responsibility for driving the growth of all Tangible’s core business from its London “hub”. He told Research that the new role will not impact on his duties or responsibilities at Face. He also expects to make an announcement in six to eight weeks regarding his plans for Tangible.

In a statement, the firm said that Needham’s position will involve “developing a more integrated proposition around Face’s successful co-creation, crowdsourcing and communities offering.”

Tangible CEO John Rowley added: “Andrew is the epitome of an inspired and inspiring personality who has established Face as the leading co-creation planning agency in the UK. There is a great opportunity to build on Face’s core offering so that we are able to offer our clients a better, faster, more cost effective and differentiated proposition in the future.”