NEWS30 October 2013

Nathaniel Payne joins Cardinal Path as senior data architect

North America People

US — Former director of research and analytics at OverInteractive Media, Nathaniel Payne, has joined Cardinal Path as senior data architect.

Payne will be responsible for leading data asset and data structure strategy for the firm’s Fortune 100 portfolio of clients.

“Helping our clients use their data to achieve strategic goals is at the heart of what Cardinal Path does,” said Corey Koberg, co-founder and senior partner at Cardinal Path. “Nate’s extensive experience in both big data manipulation and cutting-edge analysis techniques substantially sharpens Cardinal Path’s edge and gives our clients a significant competitive advantage.”

Payne said: “I’m very excited about making an impact at Cardinal Path. Their reputation for leading brands to institute data-driven decision-making is second-to-none and I’m looking forward to joining a team of industry luminaries.”