NatCen brings in new director of research from Hall & Partners

In his new role, Ford will head NatCen’s six research departments which undertake a variety of work, including major studies like the British Social Attitudes Survey and the Family Resources Survey.

CEO Penny Young said: “Kevin’s expertise in new product development, getting the most out of data and understanding what clients want will bring an exciting new edge to our social research offer.”

Ford joined Hall & Partners last February. Prior to that, he spent four years with Harris Interactive as European head of brand and marketing communications research. Earlier in his career he worked for RSL/Ipsos.