Nano Interactive launches next-gen intent targeting tool

Nano Insist has been developed to help advertisers deliver ads based on live searches within the current search surroundings, in real time. Advertisers can pre-agree search keywords and then deliver against a transparent publisher list.

It can be booked programmatically and works across all platforms and formats.

Carl White, co-founder and chief strategy officer, Nano Interactive, said: “We want to lead the market in brand safe, transparent, intent targeting. In today’s confusing landscape, it has never been more important to deliver simple and effective online ad campaigns. With GDPR just around the corner, we believe this a game-changing solution for brands, media agencies and publishers.”