Karmakar has previously worked with TNS as the head of their Qualitative Practice and as the national head of the digital practice and will be advising the digital, automotive, financial services, and FMCG verticals for MRSS.

Karmakar said: “MRSS’s extensive international experience in research and the possibility of using these tools in a modern Indian context is very exciting. I am quite looking forward to this opportunity to bring together my interests in social media and people watching together with the team at MRSS.”