The platform, called Sona AI, will allow users to use an initial set of questions to set a baseline and then test the selected questions under up to three alternative scenarios.

Results from the tests in each scenario can then be compared with the baseline, examining how responses shift both overall and across different groups.

PostAI is focusing on the South Korean market for the launch, combining real consumer research data, AI-generated personas and a framework for comparing simulated responses with human survey results.

The company grounds its virtual populations in survey panel data and combines statistical synthesis with AI-based inference to expand and enrich those populations.

Alongside the launch, PostAI announced a strategic business cooperation agreement with market research business Macromill Embrain, covering the development of AI simulation services grounded in South Korean panel data and the pursuit of joint business opportunities.

The collaboration is intended to support the addition and updating of persona attributes, track changes in panellists’ circumstances and attitudes over time, and compare simulated responses with survey findings.

Inho Cho, chief executive at PostAI, said: “Sona AI is not simply a platform that creates virtual people and asks them questions.

“Our goal is to bridge the gap between society as represented in recorded data and how people actually live, helping businesses and public institutions explore different possible outcomes before making important decisions.”