MRSM aims to improve Malaysian market research with database
The proposed database aims to be launched this year by the Marketing Research Society Malaysia (MRSM) and followed consultation with industry bosses on the challenges and issues the marketing research area faced.
Speaking to StarBizWeek, MSRM president Barry Ooi said the database was to make sure that there were qualified respondents participating in qualitative focus group discussions and meet test market research practices.
In addition, it wanted to screen out ‘professional’ market research respondents as they skewed results once they became familiar with the questions asked.
Ooi said MRSM members will be able to cross-reference and check the authenticity of survey respondents.
“We want to ensure that qualified respondents are attending the appropriate focus group research and to prevent the incidence of respondents who regularly participate in focus group discussions,” he said.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments