The Data Partner Network allows data providers to turn ID-based datasets into contextual audiences using Proximic by Comscore’s predictive technology, focusing on media consumption data.

MRI-Simmons and NIQ will collaborate with Proxmic as part of the partnership to inform contextual targeting segments using audience insights.

Josh Pisano, general manager of global media at NIQ and MRI‑Simmons, said: “The new Data Partner Network enables the use of MRI‑Simmons and NIQ audience intelligence within privacy‑forward contextual environments supported by programmatic platforms – helping advertisers apply our trusted insights more effectively.”

Jessica Trainor, head of partnerships at Proximic by Comscore, said: “The future of advertising will be defined by marketers who embrace privacy-first and AI-enabled audience targeting innovations that deliver intelligence, scale, and performance without compromise.”