Schmall, who was previously managing partner at The Planning Edge and director of forecasting at J.D. Power and Associates, will work across commercial vehicle research, market trends and segmentation.

“The level of automotive experience that Michael brings to our team is significant and his background is an ideal fit for our organisation,” said Jason Mantel, vice president of the Morpace Automotive practice.

“He has extensive qualitative and quantitative experience and is skilled at strategic development and aftermarket-related research even outside of the automotive industry.”