NEWS1 August 2017

Morar HPI launches creative services division

News People UK

UK – Morar HPI has launched Argo, a new brand and creative services division, headed up by creative director Paddy Sutton.

Argo offers both evidence-based brand development work (linked to Morar HPI’s core research and insight offer) as well as standalone brand and creative services. 

Argo will work in three areas: brand strategy, brand creation and communication. 

“Research and creativity go hand in hand," said Sutton (pictured right).

"All good creative work starts with curiosity which is another name for research. So for us it’s a natural step to connect the two.

"However we won’t dictate the approach – there will be clients who want strategic brand work built on solid insight and there will also be other more tactical projects where we deliver specific content, for example a brand film, which may not require research."

Working alongside Sutton in the Argo team are associate director Adelynne Chao (pictured third from left), producer Simon Marmara (pictured second from right), and creative visualiser Alabama Nash (pictured second from left).