Moran will serve as a partner at Brunswick and be responsible for developing and expanding the firm’s insight practice in the US, working alongside London-based partners Graeme Trayner and Phil Riggins.

Before working at StrategyOne, Moran had spells with Fabrizio, McLaughlin & Associates and Public Opinion Strategies, working with clients including Visa, Walmart, Boeing and SC Johnson.

Susan Gilchrist, US managing partner at Brunswick, said: “Bob’s expertise as a strategic research advisor, and his leadership in developing the next generation of insight tools, adds an exciting new capability for our clients. Insight is the foundation for our clients’ authentic and successful communications. We are delighted that Bob joins our global research team to expand our offering in the US and worldwide.”