NEWS5 March 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS5 March 2010
US— Mobile marketing software firm Adenyo has secured $26.9m in private equity funding which it says it will use to accelerate international growth.
The firm – whose software tools cover analytics, ad serving, mobile storefronts, coupons and payments – secured $17.2m from Genuity Capital Markets and $9.7m in private placements.
Sanjiv Samant, head of the technology investment banking group at Genuity, said: “The mobile marketplace is exploding and Adenyo is well positioned to take interactive mobile marketing and content delivery to the next level.”
Meanwhile, Adenyo has hired former Research In Motion COO Dennis Kavelman as a director.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Spalding Goobey Associates
Clientside Senior Research Executive, Quant – 18 month contract
£32–38,000 + benefits
Hasson Associates
Customer Success Manager
£35000–40000
Hasson Associates
Senior Evaluation Consultant – Transport and Infrastructure
£38000–48000
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments