Marketing and advertising strategy specialist Hernandez has joined the company from Undertone, where she was vice president of research and insights. Her appointment follows the rapid expansion and development of MMR’s US team. She will be based at MMR’s New York office.

“I’m delighted to have joined MMR Research at such an exciting time in the company’s history,” said Hernandez. “My goal is to arm our clients with the insights and foresight that ultimately inform the most effective strategies for engaging with customers.”