Wardlaw (pictured) has led research and insight work for clients including General Mills, Johnson & Johnson and Ella’s Kitchen and has been brought into MMR to increase client insight in the food, drink, personal and household care sectors.

Wardlaw said: “MMR’s mantra is to go ‘beyond the obvious’ and my new role is about delivering more value-added thinking. In a roving capacity, I’ll be knitting together all our knowledge and insight, both at a category and research approach perspective.”

Sanne Groenink has also joined as client service director, from GfK in The Netherlands.

Among the other appointments are Lucy Brown as sensory qualitative research manager; Richard Goldsby-West as survey programming team manager; Kimberly Klerx and Matthew Browne as senior research executives; and four research executives: Jenna Spence, Claudia Fox, Dan Purchase and Valerie Palfi.