NEWS21 November 2014

MMR opens Sensory Science Centre in Singapore

Asia Pacific News

SINGAPORE — MMR has opened a new Sensory Science Centre in Singapore, its eight international panel of “professional sensory assessors”.

The new operation has employed a panel of 13 sensory assessors, plus a panel leader and assistant.

The team will work under the guidance of new sensory director Antonella Scarabelli, former co-founder and principle consultant at sensory and consumer research agency insight2market.

This latest South East Asian expansion builds on recent growth to a third sensory panel in China.

“We are standardising our panels across countries, making MMR an exceptionally consistent research supplier, which is essential for clients running multinational development projects,” said Mat Lintern, global CEO at MMR.

“Singapore is an excellent base for our South East Asian operations due to its multicultural society, geographical location and the continued development of research and development centres for some of our major clients and their flavour/fragrance partners.”