The tax initiative, the Crédit d'Impôt Recherche (CIR), allows eligible French companies to take advantage of a tax break on 30% of all incurred expenditures contracted out to MMR Research and its sister brand consultancy Huxly.

The accreditation is granted by the French Ministry of Higher Education, Research and Innovation, and can be used on any certified  projects that involve R&D activity.

MMR said that the accreditation helps consumer packaged goods manufacturers achieve innovation by using more impactful product experiences.

Commenting on the scheme, MMR chief executive Matthew Lintern said: “We are delighted to receive the CIR accreditation, which is a significant endorsement of our sector expertise and industry-leading consumer research solutions. 

“It will allow our French clients to benefit from sizeable tax benefits, alongside the advantages of working with MMR to drive class-leading food, drink and personal care product innovation.”