The facility (pictured) will focus on research insights for fast-moving consumer goods brands across food and drink categories, as well as other products such as cars, sports equipment, cleaning products and fragrances.

There will be six workspaces at the Wokingham facility, and clients will be given access to the facility to monitor progress via a two-way mirror and to generate samples on site for the duration of their research projects.

Thibault Delafontaine, head of sensory – Europe, Middle East and Africa at MMR Research, said: “We are excited about the opening of our brand-new research facility as it signifies that we will be equipped to take on a broader range of innovation projects across the UK and Europe.”

Phiala Mehring, UK and Asia sensory director at MMR Research, added: “One of the numerous advantages we anticipate from the new facility is the ability for central location tests to take place as evening sessions, which was not feasible at our previous location.

“We look forward to working with our clients to help them innovate better and be bolder than ever before.”