The offices, in Mumbai and Durban, will be managed by Sandeep Budhiraja and Maria Da Serra respectively.

The company now has offices in the UK, where it is headquartered, the US, Singapore, China, India and South Africa.

“MMR’s expansion into India and Africa reflects the increased importance placed on these large and diverse regions by our clients.  Both are seen as huge growth opportunities and access to superior consumer insight combined with local knowledge will be key to maximising the success of new product launches there,” says Mat Lintern, MMR global CEO. 

“By building experienced teams in India and Africa, MMR will be even better placed to offer both its international and domestic clients with more convenient access to our full range of services, strong in-market knowledge and context, and more reliable and higher quality fieldwork.”