Mitchell rejoins IRI leadership team

Mitchell (pictured) joins IRI from marketing firm Epsilon, where he was senior vice-president of international sales. Prior to that, he began his career at IRI and spent 20 years there before leaving to join video feedback platform LivingLens in 2015.

In his new role, Mitchell will be responsible for leading the company’s commercial efforts for clients, manufacturers and retailers across international business.

Baljit Dail, president of IRI, global, said: “Andrew’s extensive expertise at envisioning value solutions to help clients unlock growth opportunities combined with his wide industry expertise in artificial intelligence and machine learning, CRM and supply chain management will be a real asset for our team”.