NEWS19 March 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
CANADA – Consumer, retail and media services firm IRI has acquired retail consumer insight business Intelligent Shopper Solutions (ISS) from business-to-business technology company Kognitiv Corporation.
The agreement will see ISS operate as a standalone operating subsidiary of IRI and provide enhanced consumer insight expertise and capabilities to IRI’s platforms. The financial terms of the deal were not disclosed.
ISS’s platform processes sales and loyalty programme data from retailers to help users review performance and generate actionable insights that inform merchandising and marketing decisions.
The ISS platform also offers a proprietary behavioural segmentation tool examining shopping behaviour.
The deal will lead to a partnership between IRI and Kognitiv, which will allow IRI clients to use Kognitiv’s platform-as-a-service products.
Andrew Appel (pictured), president and chief executive of IRI, said: “We are thrilled to welcome ISS to the IRI family.
“We also look forward to our ongoing partnership with Kognitiv, which will create new opportunities for collaboration with our clients.”
Peter Schwartz, founder and executive chairman of Kognitiv, said: “Partnering with IRI makes tremendous sense as we share a common belief in the strategic application of big data, particularly zero-party data.
“This partnership will allow Kognitiv to accelerate our vision for collaborative commerce and bring a unique and complementary set of capabilities to both organisations.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
If the status quo for buying research does not work, what are the alternatives? Jack Miles examines some of the ide… https://t.co/mVoEiK5Yma
Forty1 designs behavioural tool for employee experience https://t.co/0mE35zMpJP #mrx #marketresearch
Consumer confidence rises but personal finance outlook stagnates https://t.co/w2soSOAKSG #mrx #marketresearch
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
And mentoring .. don’t forget the mentoring https://t.co/mteLIw5j1F
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments