IRI expands omnichannel measurement

The ‘OmniMarket’ tool measures in-store and online sales by tracking dollar and unit sales.

‘OmniConsumer’ combines three panel datasets into one platform to measure consumer purchase behaviour across brick and mortar and e-commerce channels.

The three datasets include IRI’s scan panel of 100,000 households, its 70-million household loyalty card panel and a receipt panel the company obtained through its acquisition of CoinOut.

Jeremy Allen, IRI’s president of Market and Shopper Intelligence, said: “IRI’s industry-leading breadth and depth of data, technology and analytics position us to deliver the most accurate and actionable insights for our clients focused on today’s omnichannel consumers.”

Andrew Appel, president and chief executive, IRI, said: “We have been on a journey to assemble the assets required to comprehensively measure omnichannel share and consumer behaviour and the addition of the 1.5-million-member receipt panel is the final piece of this solution.”