NEWS23 April 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US – Data, analytics and insight organisation IRI has launched two omnichannel measurement tools and acquired receipt capture panel CoinOut.
The ‘OmniMarket’ tool measures in-store and online sales by tracking dollar and unit sales.
‘OmniConsumer’ combines three panel datasets into one platform to measure consumer purchase behaviour across brick and mortar and e-commerce channels.
The three datasets include IRI’s scan panel of 100,000 households, its 70-million household loyalty card panel and a receipt panel the company obtained through its acquisition of CoinOut.
Jeremy Allen, IRI’s president of Market and Shopper Intelligence, said: “IRI’s industry-leading breadth and depth of data, technology and analytics position us to deliver the most accurate and actionable insights for our clients focused on today’s omnichannel consumers.”
Andrew Appel, president and chief executive, IRI, said: “We have been on a journey to assemble the assets required to comprehensively measure omnichannel share and consumer behaviour and the addition of the 1.5-million-member receipt panel is the final piece of this solution.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
If the status quo for buying research does not work, what are the alternatives? Jack Miles examines some of the ide… https://t.co/mVoEiK5Yma
Forty1 designs behavioural tool for employee experience https://t.co/0mE35zMpJP #mrx #marketresearch
Consumer confidence rises but personal finance outlook stagnates https://t.co/w2soSOAKSG #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Senior Insight Executive – Secondment, Clientside
£36000–38000
Resources Group
Research Manager – Energy and Environment
£Excellent + Benefits
Resources Group
Qualitative Research Manager – Cultural & Brand Insights (Global Insights)
up to circa £40,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
And mentoring .. don’t forget the mentoring https://t.co/mteLIw5j1F
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments