This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS9 July 2015

mInteraction expands strategic comms

Asia Pacific News People

THAILAND — MInteraction, the unit of GroupM Thailand dedicated to digital research & consumer insights, has expanded its strategic communications department with three new appointments.

The new roles are: Chingcharn Kaveevuth as associate director, digital strategy, Payungsak Kiatruangkit as manager, digital strategy, and Pan Jroongtanapibarn as manager, strategy resources & insights. All will work across mInteraction’s disciplines and GroupM’s agencies in Thailand including Mindshare, MEC, Mediacom, and Maxus.

The newly established unit of Research & Consumer Insights is a sub-function of Digital Strategy Department, led by Neil Mavichak – head of digital strategy & corporate communications.

Since March 2015, the team has conducted several consumer studies such as ‘The New Internet Users’, ‘Confidently Beautiful’, and ‘The Truth of Blogger Behaviour in Thailand’ – a co-research project with Nuffnang. Upcoming research projects include ones on millennial and e-Commerce behaviour.