The new office will be staffed by five former senior researchers at Happy Thinking People, now part of Human8, with Oliver Schieleit, head of qualitative, hired to lead the Berlin team.

Iris Korsten, Lilli Mix, Thomas Ludzinski as well as Claudia Antoni, who will join 1st October, have also joined Mindline Explore’s Berlin office.

Schieleit will also lead Mindline Explore’s existing 12-person Hamburg team and will see to further develop and promote the company within Mindline.

Antje Gollnick, managing director at Mindline and Mindline Explore, said: “We are delighted that we have been able to win such a great team of experienced and outstanding researchers.

“With Oliver, Claudia, Iris, Lilli and Thomas, we are further strengthening our expertise for large-scale international qualitative research, a competence that Mindline has been successfully demonstrating for our customers in quantitative research for many years.”