Millward Brown appoints European MDs

UK — Brand, media and communications research firm Millward Brown has appointed Benoît Tranzer and Jean-Michel Janoueix as regional managing directors for Europe.

Tranzer (left), who joined Millward Brown in 2009, becomes regional managing director, responsible for France, Germany, Italy and Netherlands having been managing director of France for the last four years.

Mean while Janoueix takes responsibility for Central/Eastern Europe and the Nordics having joined from Ipsos where he was deputy-managing director for EMEA.

Both join the company’s European executive board and will help lead Millward Brown’s growth agenda across the region.

Millward Brown CEO Europe Tim Wragg said: “Benoît and Jean-Michel are both hugely experienced and have proven track records in business leadership. Their skills, talent and passion will be invaluable in best serving our clients across the region and I look forward to working with them as members of the European leadership team.”

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