NEWS19 May 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
GHANA— Millward Brown and marketing services firm Scangroup have opened a hub office in Accra to serve the West African market through a joint venture arrangement.
The hub will act as a base for Millward Brown West Africa and be headed by managing director Soumya Saklani, who will report to Tim Smyth, Millward Brown’s MD for East, Central and West Africa.
Saklani has spent 15 years in the research industry, including two spells in two different countries with Millward Brown in Asia. He has also worked for Nielsen and Ipsos ASI.
Millward Brown and Scangroup first joined forces in 2007 when they formed Millward Brown East Africa and have since branched out to also cover Central Africa. In 2008 Millward Brown’s parent company WPP acquired a minority stake in Scangroup.
Smyth said: “The success and growth of Millward Brown’s sub-Saharan business over the last two years means that establishing a regional hub office in Accra has become essential so that we can provide better on-the-ground support to our growing client base in West Africa.
“From day one we will be working with some of the most well-known brands operating in the region, and this gives us a very solid platform from which to grow our business and service offering on the region.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Spalding Goobey Associates
Research Director – Automotive
£65–£95,000 + Bens
Resources Group
BD Director (US Markets) – Strategic Insights Consultancy
C. £90,000 + Uncapped Commission
Resources Group
Panel Manager/Panel Recruiter – International Field Research Agency
£Competitive
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments