Sharif was previously director and then vice-president of analytics at Seer Interactive, and previously worked at LunaMegtrics and OrcaPack.

At MightyHive, Sharif will build and lead data and analytics strategies.

Tyler Pietz, vice-president of global enterprise solutions at MightyHive, said: “Marketing is changing faster than ever, so it is critical to use data to understand how to optimize it to positively impact the bottom line.

“Sayf’s unique qualifications and his archaeologist eye make him a valuable addition to MightyHive.”