NEWS25 June 2020

MightyHive hires senior data director

Media News North America People

US – Media consultancy MightyHive, part of S4 Capital, has appointed Sayf Sharif as senior director of data for North America.

Sayf Sharif_crop

Sharif was previously director and then vice-president of analytics at Seer Interactive, and previously worked at LunaMegtrics and OrcaPack.

At MightyHive, Sharif will build and lead data and analytics strategies.

Tyler Pietz, vice-president of global enterprise solutions at MightyHive, said: “Marketing is changing faster than ever, so it is critical to use data to understand how to optimize it to positively impact the bottom line.

“Sayf’s unique qualifications and his archaeologist eye make him a valuable addition to MightyHive.”