NEWS8 July 2020

MightyHive hires head of enterprise data solutions

Media News People UK

UK – Media consultancy MightyHive has appointed Toby McAra as head of enterprise data solutions for Europe, Middle East and Africa (EMEA). 

Toby McAra_crop

McAra (pictured) will help companies create and execute data strategies in his new position, and he previously worked in senior roles at Adobe, Adometry and Google Analytics.

The appointment follows a number of investments and hirings by MightyHive in the EMEA region in recent years. In 2019, the company recruited a head of sales and director of analytics for the region.

MightyHive also merged with London digital analytics business ConversionWorks last year, where McAra worked as an adviser and commercial director before the deal was completed.

Russell Sutton, senior vice-president for data for EMEA at MightyHive, said: “Having previously seen Toby’s impressive finesse with leading successful commercial teams, coordinating sales and delivery for partners and driving profitability at ConversionWorks, it is an honour to welcome him to our team at MightyHive.”