Gaffney (pictured) joins the mobile research company from native advertising platform Sharethrough, where he was also chief revenue officer. Prior to that he was chief revenue officer at Auditude, a video advertising platform.

According to the announcement, Gaffney’s new position at MFour will see him ‘play a key role in driving the company’s rapid growth as its in-app mobile survey technology and unique research panel help it define new possibilities for validated data and audience measurement in the smartphone era'.