NEWS21 July 2017

MFour targets growth with new hire

Mobile News North America People

US – MFour Mobile Research has hired Mike Gaffney as its chief revenue officer, a new position designed to drive growth. 

Mike gaffney crop

Gaffney (pictured) joins the mobile research company from native advertising platform Sharethrough, where he was also chief revenue officer. Prior to that he was chief revenue officer at Auditude, a video advertising platform.

According to the announcement, Gaffney’s new position at MFour will see him ‘play a key role in driving the company’s rapid growth as its in-app mobile survey technology and unique research panel help it define new possibilities for validated data and audience measurement in the smartphone era'.