The firm has appointed Jan Roelf Bult (pictured) as executive vice president of media and advertising in the US to spearhead the expansion.

Bult’s last position was senior vice president of analytics at AbsolutData, and during his career he has served as vice president and director of marketing and analytics at Digitas, president of Orange Consulting, vice president of strategic planning at Wunderman and as a management consultant at Monitor.

Lucas Hulsebos, MetrixLab’s global director for media and advertising, said: “Based upon our experience with some leading clients in the US, this is a good moment to open the US office. The shared international knowledge on brands and communication together with the local knowledge of the media landscape will help us serve our US-based clients even better.”