NEWS11 January 2018

MetrixLab appoints MD for Argentina

Latin America News People

THE NETHERLANDS – Digital research agency MetrixLab has opened a new office in Buenos Aires, Argentina, with the appointment of Diego del Pozo Mitschele as managing director.

Diego del Pozo Mitschele MetrixLab_crop

Pozo Mitschele (pictured), who joined the company on 1st December 2017, will be responsible for developing MetrixLab’s business in Argentina by growing the client base and building a local team.

He was previously commercial director at Netquest, and has also held roles at Kantar Worldpanel, Ipsos and Nielsen.

At MetrixLab, he will report to Rebeca Dreicon, managing director of MetrixLab Brazil, who leads the company’s Latin American operation.

The move expands the business in the Latin America region, following the opening of offices in Brazil in 2014 and Mexico in 2015.

Jan Willem Gerritsen, executive officer at MetrixLab, described the region as “extremely important” for the company’s clients. He added: “Diego has the expertise and connections to help us expand our global footprint further in Argentina.”