NEWS27 June 2017

Mesh Experience expands services to Australasia

Asia Pacific FMCG News Retail

AUSTRALIA/ NEW ZEALAND – Data and analytics consultancy Mesh Experience has joined forces with 3Feet to expand its services to Australia and New Zealand. 

Jonathan nell crop

Mesh Experience offers real-time experience tracking methodology and experience metrics, developed in collaboration with Cranfield School of Management. 

3Feet is run by Jonathan Nell, who has a long-standing relationship with Mesh through working with the team on a number of projects while working at an FMCG brand in the US.

“This is a major strategic partnership for Mesh," said Julian Green, global managing director at Mesh Experience. "We are excited to be bringing our capabilities to clients in Australia with 3Feet and Jonathan Nell.”

Nell commented: “After I moved back to Australia and set up 3Feet, I was looking for opportunities to introduce MESH to this market.

"I know first-hand the difference ‘experience driven data’ can make to commercialising brand and customer strategies. So, I was delighted when Fiona Blades, founder and CEO of Mesh, contacted me about this opportunity as I get to work with this new data in a market where brands and retailers are asking more from understanding customer journey touchpoints.”