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NEWS27 February 2019

Merkle opens Edinburgh office

Data analytics Media News Technology UK

UK – Dentsu Aegis-owned data and technology marketing agency Merkle has opened an office in Edinburgh to service clients in Scotland and the North of England.

The hub will offer advanced analytics, customer strategy, CRM and loyalty, SEO, pay-per-click, programmatic, digital analytics and paid social.

It is the first time Merkle has brought together its Periscopix and Aquila teams to have a joint presence in the EMEA region – the two companies were acquired in 2015 and 2017 respectively.

Merkle Aquila will continue to offer standalone analytics services and Merkle Periscopix will provide performance media and customer experience services alongside integrated solutions to the company’s wider client base.

Michael Komasinski, president, Merkle EMEA, said: “Edinburgh is increasingly gaining recognition as a pioneering technology centre, not just in the UK but across Europe. Through this launch, we are not only consolidating our Merkle services, but also providing our clients with extended UK and EMEA reach.”

@RESEARCH LIVE

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