NEWS27 July 2022

Merkle expands Emea Salesforce practice

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UK – Customer experience management company Merkle, part of media firm Dentsu, has expanded its Salesforce practice for Europe, the Middle East and Africa (Emea) with three hires, including Xavier Bocken as vice-president Emea Salesforce practice lead.

Xavier Bocken

Bocken (pictured) will be tasked with collaborating with senior growth and operations leaders to help expand the Salesforce practice at Merkle, as well as driving collaboration across Salesforce practices in Emea.

Before joining Merkle this year, Bocken, who is based in Geneva, worked at Isobar Switzerland for more than three years and has also worked at Blue-infinity.

Merkle has also appointed Jean-Marie Voegeli as Salesforce practice operation vice-president, where he will develop common delivery practices and shared resources management processes across regional practices to support Merkle’s clients.

Voegeli was previously client delivery director at Valtech, and has also worked at Isobar Switzerland.

Nisrine Danaf has also been promoted to Emea lead Salesforce practice development, having previously been Salesforce training and education manager.

Danaf will retain her position within the Merkle Dach (Germany, Austria and Switzerland) region and will help to accelerate certification-training-enablement initiatives across the region.

Merkle has a long-standing relationship with Salesforce dating back to 2004, with more than 3,000 Salesforce-trained staff globally.

Michel Mayor, global practice lead at Merkle, said: “I am extremely proud and honoured to welcome Xavier, Jean-Marie, and Nisrine as members of our regional Salesforce platform.

“Individually, each of them will bring a unique set of competencies, a proven track record and a unique personality which will help advance our global practice ambitions.

“Collectively, their efforts will offer Salesforce talents across Emea an exciting environment to work, a practice built of talented and diverse trailblazers jointly collaborating on some of the world most iconic brands’ Salesforce projects.”

Nick McCarthy, senior vice-president, Emea alliances director at Merkle, said: “We are constantly looking to promote, hire and support staff in order to continue delivering excellent results for our clients.

“Salesforce supports brands to create more personal customer experiences, and we will be continuing to invest in our Salesforce proposition to further establish Merkle as the leading agency within the digital transformation space.”