Salesforce agrees $8bn Informatica deal

US – Customer relationship management giant Salesforce has agreed to acquire AI cloud data management company Informatica for approximately $8bn in equity value.

Big fish eating little fish

Under the terms of the agreement, Salesforce will acquire all outstanding shares of common stock of Informatica that it does not already own, with the transaction approved by the boards of directors of both companies and expected to close early in Salesforce’s fiscal year 2027.

The agreement, which is net of Salesforce’s current investment in Informatica, will see shareholders in Informatica’s Class A and Class B-1 receive $25 per share.

Salesforce said the acquisition would help form a unified architecture for agentic AI to allow AI agents to operate safely and at scale, using Informatica’s data catalogue, data integration, metadata management and master data management (MDM) services.

Salesforce plans to integrate Informatica’s technology stack, including data integration, quality, governance and unified meta data for Agentforce, and a single data pipeline with MDM on Data Cloud.

In addition, Salesforce plans to invest in Informatica’s ecosystem of data and infrastructure partners and use its marketing and distribution teams to grow Informatica’s cloud business.

Salesforce will also support Informatica’s continued strategy of building AI data management products.

Marc Benioff, chair and chief executive at Salesforce, said: “This combination brings together Salesforce’s Einstein and Informatica’s CLAIRE AI engines to forge the ultimate AI-data platform – trusted, explainable, and built to scale.

“Together, we’ll supercharge Agentforce, Data Cloud, Tableau, MuleSoft and Customer 360, enabling autonomous agents to act with intelligence, context, and confidence across every enterprise. This is a transformational step in delivering enterprise-grade AI that is safe, responsible, and deeply integrated with the world’s data.”

Amit Walia, chief executive at Informatica, added: “Joining forces with Salesforce represents a significant leap forward in our journey to bring ​​data and AI to life by empowering businesses with the transformative power of their most critical asset – their data.

“We have a shared vision for how we can help organisations harness the full value of their data in the AI era.”

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