Meetrics secures further investment for ad visibility measurement
2014 saw the company double its turnover from the previous year and last month it opened an office in Paris. The new funding is expected to be invested in the company’s expansion plans and in strengthening the technical and operations teams at its Berlin headquarters.
Existing investors NWZ Digital and IBB Beteiligungsgesellschaft mBH’s VC Fonds Technologie were joined by an investor consortium consisting of yabeo Capital GmBH and other private investors.
“In yabeo Capital GmbH, we’ve found the perfect partner, who will not only provide financial support but, thanks to its industry expertise, will also ensure that our innovations gain maximum benefit in the market,” said Philipp von Hilgers, managing director of Meetrics. “The new funding puts us in an ideal position to increase our international footprint in the UK, France and the US, and to further expand our Berlin headquarters.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments