The newest members to join the company’s partners are ad-tech industry specialists Thomas Falk of eValue and Ronald Paul of Muzungu Capital. Other long-standing investors, VC Fonds Technologie Berlin (operated by IBB Beteiligungsgesellschaft) and yabeo Capital were also involved in this investment round. 

The latest funding — which amounts to a ‘seven-figure sum', according to the announcement — is to be used to further the company’s European expansion: headquartered in Berlin, Meetrics also has offices in Paris, London and Vienna. 

"We reached profitability halfway through the year and were therefore able to calmly consider our strategic plans for Meetrics," said Meetrics’ managing director, Max von Hilgers (pictured).

"With our new investors we can now focus on pushing ahead our international expansion and reinforcing our leading position in the continental European market.”