NEWS6 November 2017
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Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – Ad verification company Meetrics has received accreditation by the US-based Media Rating Council (MRC).
The company has met the MRC requirements for its anti-fraud product covering desktop and mobile traffic, and for viewability measurement across mobile web and in-app environments.
The company says it is the first European firm to be granted full accreditation.
The firm received MRC accreditation in 2015 for desktop viewability, covering banner and video ads.
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