This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS26 June 2018

Meetrics to offer YouTube ad viewability measurement

Data analytics Europe Media News Technology UK

GERMANY & UK – Ad verification firm Meetrics has introduced viewability metrics reporting for YouTube Ads and Google Video Partners.

The move will offer advertisers standard viewability measurement – that is, verification of ads that are at least 50% viewable for two or more seconds – for YouTube video adverts. Reporting will be available across all devices.

Advanced viewability metrics, including audibility and viewable time on screen, will also be available soon, the company said.

Berlin-headquartered Meetrics is one of eight companies that have integrations with Google Ads Data Hub platform.

Philipp von Hilgers, co-founder and managing director, said: “Meetrics is now able to provide viewability reports for advertisements running on YouTube, which is good news for our advertisers and partners.”

@RESEARCH LIVE

0 Comments