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NEWS26 June 2018

Meetrics to offer YouTube ad viewability measurement

Data analytics Europe Media News Technology UK

GERMANY & UK – Ad verification firm Meetrics has introduced viewability metrics reporting for YouTube Ads and Google Video Partners.

The move will offer advertisers standard viewability measurement – that is, verification of ads that are at least 50% viewable for two or more seconds – for YouTube video adverts. Reporting will be available across all devices.

Advanced viewability metrics, including audibility and viewable time on screen, will also be available soon, the company said.

Berlin-headquartered Meetrics is one of eight companies that have integrations with Google Ads Data Hub platform.

Philipp von Hilgers, co-founder and managing director, said: “Meetrics is now able to provide viewability reports for advertisements running on YouTube, which is good news for our advertisers and partners.”