Meetrics to offer YouTube ad viewability measurement

The move will offer advertisers standard viewability measurement – that is, verification of ads that are at least 50% viewable for two or more seconds – for YouTube video adverts. Reporting will be available across all devices.

Advanced viewability metrics, including audibility and viewable time on screen, will also be available soon, the company said.

Berlin-headquartered Meetrics is one of eight companies that have integrations with Google Ads Data Hub platform.

Philipp von Hilgers, co-founder and managing director, said: “Meetrics is now able to provide viewability reports for advertisements running on YouTube, which is good news for our advertisers and partners.”