Nin will help local teams make the most of research for their clients and manage relationships with vendors. She will also help develop qual research skills and run training for proprietary software tools.

She joins Mediabrands from PHD Network, where she was a regional insights planner, her work including large smartphone and tablet research studies. Before that she worked at UM in New York.

Mediabrands said the Asia Pacific region is a “top priority” for the company.